Armughan e Muhammad - Managing Director

A perfect blend of charm and brilliance combined with a twist of Anger, Armughan Muhammad is the Manager of Athar Business Machines. He also provides valuable input regarding the over all running of the organization. He believes in making efficient processes which benefit the organization in the long run. An all rounder with a keen eye on sales and marketing , Armughan is the perfect match for the fast paced environment within the group. Personally Armughan:- Can’t go to sleep until he reads fiction, misses the Sunday offs when he could watch Formula 1 and premier league, is a fan of Pakistan Cricket Team, Loves road trips and Autumn.

Muhammad Zeeshan - CEO

Zeeshan is the Chairman & CEO of Athar group of Companies. He is the brain behind the entire portfolio. Zeeshan belongs to Karachi Pakistan and is born and brought up in Dubai, UAE which he calls his second home. He is an avid chess player and loves reading about history, politics and futuristic technologies. He received his degree in Business Administration from Virtual University Pakistan and is a proud Alumni of VU.

Sidra Saad- Operations Manager

Sidra Saad is from Karachi, Pakistan. She has experience in the field of banking, academic content writing and customer relationship. She has done Masters in Finance from the University of Karachi. She is responsible for keeping the data on the website updated, handles the Marketing, Alternate channels and Product Addition Departments as their Operation Manager and is the HR of Athar Business Machines. Thus, she is a very crucial part of the workings of Athar group. Her hobbies are writing, shopping, cooking and watching current affair shows.

Farhan Haider - Digital Marketing Executive

Farhan Haidar Khokhar is the backbone of Dubaimachines.com handling the digital marketing. Someone with a colorful mind with loads of ideas, Farhan believes that creativity is an art, He is a part of our marketing department and makes sure the world is kept aware of our ever growing products range. He Recieved his Graduation degree from IQRA UNIVERSITY and proud alumni Of IU.

Ali Hassan - Graphics Designer

Ali can be summed up in few words (few words which cover an entire universe)! Ali is always .......Imagining. Creating. Implementing. Thinking. Travelling. Watching. Observing. Writing. Studying...... Working!! There is nothing more to say about this Genius.

Mohsin Javed - Accountant

Mohsin is an accountant who has recently joined the office in Karachi. He holds a qualification of EMBA and has a background of Treasury Accountant in Carrefour | Majid Al Futtaim Group in Saudi Arabia. Apart from his work, he is a very alive person who loves to spend his leisure time by going out with friends or just exploring the world. He has a keen interest in traveling but cricket is always on top of his list.

Sahrish Khan- Alternate Channel Executive and Sales Co-ordinator

Sahrish Khan is the Alternate Channel Executive and Sales Coordinator in Athar Business Machines. Raised in Dubai, Sahrish knows what goes around by communicating with our customers and vendors. She makes sure products are sold and updated on the channels and is the go-to person when it comes to dealing with customers. Although shy, her fun-loving personality makes Sahrish very approachable and easy to seek out when in need of help. She wills to get a degree in Literature someday, writes, spends a lot of her free time reading, and sings for a hobby.

Hammad Khan - Product Addition Executive and Pricing Analyst

Hammad Khan is a self-motivated, adaptable and ambitious person based in the office in Karachi. He is keen to learn new things and loves to share knowledge with others. Apart from his personality, he likes to socialize, spend time with friends and family but if not seen around, you will find him playing video games or cricket.

Danish Mansoor - Product Addition Executive and Pricing Analyst

On to the motive that life isn't just about learning one thing but diving into more than one, Danish is chill, funny and can be counted as a free bird, willing to face obstacles and challenges and always ready to learn something new. Graduated in commerce with keen interest in computers and experience which we can call a "Falooda", Danish can sometimes be the man you need. Loves to tinker stuff, write and games are something he lives for!

PS:- He also has an alter ego naming DakuDanx

Zohaib Bukhari - Sales Executive

Zohaib has a friendly and well presentable personality which is the key quality for a sales individual. Working since 2016, Zohaib has shown great commitment with work, discipline and towards his sales targets. He has a degree in commerce from University of Karachi and started his career in many different organizations as a sales personnel in Dubai back in 2014. Zohaib is addicted to Cricket and love to play and watch cricket even with so much hectic routine.

Adnan Mahmood Butt - Sales Executive

Adnan is one more productive addition in Athars team and is doing worthy job as sales executive. He is a responsible, disciplined and experienced sales person and working in different companies as sales representatives from last 5 years in Dubai. He is from Sialkot Pakistan and has graduated in the field of commerce. He loves to watch and play cricket and spending time with friends.

Taha Feroz - Sales Co-ordinator

Taha Feroz is the Sales Co-ordinator in Dubai machines working from back office in Karachi since May 2017. Taha comes from Karachi, Pakistan and is one of the hard working members of DM Sales team. He received his Degree in Business Administration from Virtual University, Pakistan. He loves Islamic history, current affairs, Hollywood movies, horror to be named. He also has a Symphonic and Heavy Metal taste in music and loves space documentaries. He's a proud alumni of VU and employee of Athar Business.

Abrar Hussain- Sales Representative

Abrar is one of the most optimistic members in our sales department. He believes in smart working and focusing on the positive aspects of a scenario. He works with the minimum input he gets and transforms it into maximum output utilizing his full resources and acheiving the best results. He has completed his BBA from Iqra University. Abrar is an all rounder, he watches documentaries of various things in his free time and his love for snooker beats all. His one motto in life is that IF PLAN 'A' FAILS, REMEMBER THAT YOU HAVE 25 MORE LETTERS LEFT

Usama Nadeem- Sales Representative

Usama is born and brought up in Dubai, UAE. He recently joined the DM family as a Sales Representative. He has completed GED from American College of Dubai. Describes himself as a humorous person who laughs at his own jokes. He also has a never-ending love of cars and is also a bookworm. Apart from that, he also loves to travel. Usama is a person who believes nothing can be achieved without working hard, and that's what keeps him going.

Hafeez Gul- Logistics Incharge

He is now taking active part in logistic planning, customer installations, alternative channel sales fulfillment, clerical duty of accounts etc. He is always full of energy and takes initiatives on his own. He loves to cook.

Musadiq Raja- Driver

Musadiq works at DM as a driver. He is a humorous person by nature and is doing what he loves. He likes to go on long drives and endless adventures with friends and family and volleyball is something he loves to play.

Nadeem Arshad- A "Jack-Of-All-Trade"; in training ....

Nadeem works with the team in Dubai, UAE. He makes the lives of Dubai team easier by keeping the communication lines active and keeping up-to-date with other key tasks. Also known as a superboy, there is nothing this man can't do. He loves to try out new things and aims to dominate tasks. An all time cricket lover.

Zahid Hussain- Office boy

Zahid works as an office boy in our Karachi office. He helps out the staff members and is a very hardworking person. He likes helping people out with anything and everything and does all he can to make sure things are running smoothly in the office. Zahid is also known as an entertainer. Without him, we can't even imagine our office being lively.